Individual and Organizational Creativity

نویسنده

  • Christina Patterson
چکیده

Where does innovation end and where do we begin? Innovation is a complicated and continuing process that demands individual and organizational creativity. To find refreshing authentic originals we need to rediscover purpose, meaning and identity. As individuals, our ability to communicate ‘the potentially creative’ fuels the organization’s innovative capacity. This paper investigates the set of mechanisms that organizations have the option to provide and that individuals and users can choose to utilize in order to enrich creativity during the design and development process. The establishment of experimentation, internal communications and learning are a reflection of individual and organizational creativity.

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تاریخ انتشار 2002